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Lake Trust Credit Union Unveils Renovated “Relationship Center” in Brighton




Lake Trust Credit Union Unveils Newly Remodeled Branch in Brighton

On May 22, 2024, Lake Trust Credit Union celebrated the grand opening of its newly remodeled branch located off Grand River in Brighton. The revamped branch features a modern open-concept design with innovative pod-style meeting spaces and cutting-edge technology, providing a welcoming environment for members to discuss their financial needs.

A Focus on Building Relationships

Chief Marketing Officer Lina Douglas emphasized the importance of the branch as a “Relationship Center,” where members can engage with Lake Trust staff to navigate their financial journey towards greater well-being. Whether it’s personal finance or business banking, the goal is to serve as a trusted resource for members, guiding them towards their financial goals.

“Our goal is to sit down with our members, understand their needs, and support them every step of the way as they work towards achieving their financial aspirations,” Douglas explained.

Michigan-Inspired Design Elements

One of the standout features of the remodeled branch is the use of reclaimed timber, a nod to Michigan’s rich natural resources. This design element, present both inside and outside the branch, reflects Lake Trust’s commitment to sustainability and community engagement.

“We wanted to incorporate elements that resonate with the local community and showcase our dedication to environmental stewardship,” Douglas noted.

Supporting the Community

In conjunction with the branch opening, Lake Trust Credit Union is running a special promotion to give back to the community. For every new account opened during the promotional period, Lake Trust will donate $10 to Veterans Connected, a Brighton-based non-profit organization that supports veterans in need.

“We believe in not only serving our members but also making a positive impact in the communities we operate in. This promotion allows us to support a worthy cause while welcoming new members to the Lake Trust family,” Douglas stated.

Experience the New Lake Trust Branch Today

Whether you’re looking to open a new account, explore financial solutions, or simply learn more about Lake Trust Credit Union, the newly remodeled branch in Brighton is ready to welcome you. Visit us today and discover a personalized approach to banking that puts your needs first.

Don’t miss out on this opportunity to experience the future of banking at Lake Trust Credit Union. Join us in celebrating the grand opening of our Relationship Center and see how we can help you achieve your financial goals.

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